About Bren Serrano Casasola
Hello! I'm Bren (short version of Brenda). Let me share a little about myself. I studied Graphic Design in Guatemala and started my professional experience in 1997 at a Design Atelier with very high profile clients such as Freixenet, Black & Decker, and Movistar. In 2000, I moved to Mexico to study a Master Degree in Communication (as I had a job in an advertising agency, I was so amazed by the visual production and how the messages were sent on television and the web). I decided to stay in Mexico and found a job creating school supplies and stationery products. I had the position of Head of Design Department and Product Manager in the company and life showed me the relevance of Marketing. I discovered that I love how people make decisions, so I went to Barcelona (Spain) and studied a degree in Art Direction for Advertising. I continued creating new products and branding for many companies, to finally make the decision to study Digital Marketing in San Diego, California in 2017.
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Since 2003, I started the journey as a professor for different universities.
I am a professor in the areas of Communication, Marketing and Design. Passionate about life, colors, dogs and music. With 20 years of experience in teaching at important universities in Mexico and
USA; I have worked with different projects linked to businesses, so my students can get real expertise in the field. At brenserrano, I offer customized solutions for all your communication, marketing, and design needs. My services include branding, marketing, personal branding, website design, graphic design, and more. I work closely with my clients to ensure their vision is brought to life.
As a professor, I am constantly learning and growing in my field. I stay up-to-date with the latest trends and technology to ensure my clients receive the best possible service. Contact me today to learn more about how I can help your business succeed.
Some awards and recognitions in photos.
My Highlighted Courses
Design Literacy Course - Arkansas State University
You will find the main core of the course. Some elements have been deleted as they are crucial for the semester.
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This course is about the main concepts in visual communication. The student will learn about design concepts and will use digital software such as adobe Illustrator and adobe Photoshop.
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The webpage is:
Strategic Visual Communication Course - ASU
This course has evolved during the last semesters. I taught it for the very first time during the pandemic, and I believe it has the perfect tools for students and for today's needs in communication and marketing.
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The student learns about animation, interactivity, publishing and e-pubs with the help of Adobe Indesign.
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The webpage is:
Cátedra Ogilvy - Tec de Monterrey, Campus Qro.
This 13 - week creative course, designed by Ogilvy & Mather Mexico, was taught at Tecnológico de Monterrey, Querétaro Campus. It challenged final semester students to create innovative business solutions for real-world problems. In 2016, students developed ideas for AEROMEXICO. The program was kicked off by César Holguín and Samuel Contreras from Ogilvy & Mather, emphasizing its rigorous standards. Emmanuel Castro, Brand Manager at AEROMEXICO, expressed excitement about the innovative ideas expected. The best projects were presented on November 24 at Aeroméxico’s corporate offices. Back then, I was the Marketing Program Director at Tecnológico de Monterrey, Campus Querétaro.
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The site about the announcement of the project: